Until we stop teaching design in art schools, we’re going to end up with the same kind of people—those who want to be artists, not designers. They’ll tend to fall short in solving business problems because that’s not really what they signed up for. Unless we can teach them that the real art of design lies in solving a business problem they’re going to keep thinking design is purely visual, or experiential, and never learn to make the connection between design and a specific business outcome.
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